To elevate businesses through insightful guidance which catalyses growth and success in a dynamic global marketplace.
OUR VISION
To be the catalyst that propels businesses towards their fullest potential, fostering a global community where informed decisions are the cornerstone of growth. We envision a future where every business, regardless of size or industry, has access to the most cutting-edge insights, strategies, and perspectives, enabling them to not only survive but thrive in an ever-evolving marketplace.
OUR VALUES
Client Excellence: Putting clients at the centre of everything the company does. Striving to understand their unique challenges, objectives, and industry differentials to deliver tailored and actionable insights that drive meaningful business growth.
Data Integrity and Accuracy: Committing to the highest standards of data collection, analysis, and reporting. Ensuring that the insights provided are based on accurate and reliable information, fostering trust and confidence in the decisions businesses make.
Innovation and Adaptability: Embracing a culture of innovation and continuous improvement. Staying ahead of industry trends, adopting cutting-edge research methodologies, and being adaptable to changing client needs and market dynamics.
Ethical Conduct: Upholding the highest ethical standards in conducting research and providing insights. Safeguarding participant privacy, respecting confidentiality, and adhering to industry codes of conduct to build and maintain credibility and trust.
Actionable Insights: Prioritising the delivery of insights that are not only informative but also actionable. Ensuring that research findings are presented in a clear and concise manner, accompanied by practical recommendations that empower businesses to make informed decisions.
Who am I?
I am Jordan, I am an outgoing individual with a love for numbers and a curious mind around the world of research, data and statistics. I love a random stat or probing the internet trying to find the answer to something. I understand numbers, data and research can be overwhelming or time consuming or just sheer boring to some people, but I love it and I love the thought of improving your business.
What’s my pedigree?
With a background education in business through college and university I became fascinated, dare I even say it, a ‘geek’ for how successful businesses use data to make better informed decisions.
From my early career in Market Research this only amplified that fascination. Being what I would consider to be young enough to embrace technology and experienced enough on how to use it wisely, I am able to fully utilise a wide variety of software, technology, robot learning and AI together with the keen eye that only a human can bring to it.
My passion and purpose with ‘In The Know’ is to help you and your business to either start using data more efficiently or to maximise the data you already have available to ensure you make better business decisions.
Where am I located?
I am based in South Wales, UK. With the power of technology and communications together with the passion for doing our best in the business to be ‘planet friendly’, we are available remotely anywhere in the world, so just get in contact today.
We pride ourselves on enhancing your business and keeping you ahead of the market by providing vital data. We understand the significance of accurate data for your business and offer precise information for faster, more informed decisions. Our coverage includes a wide range of business data such as statistics, analytics, customer feedback, sales figures, market research, and social media insights.
We use a huge variety of different reports, websites, databases and survey feedback to ensure we get the best and most accurate data available. With a range of tools, AI and human intelligence we got you covered.