You’re spending, but not sure what’s working
Ads, email, SEO… but you can’t confidently tie activity to profit.
Reporting for SMEs • No jargon • No dashboards
From numbers to next steps.
ITK turns your marketing + sales activity into plain-English reports: that tell you what’s driving sales, what isn't performing and the next steps to improve results.
GA4
Meta Ads
Google Ads
Shopify
Email
CRM
Designed for
SMEs + Agencies
Best for
Decisions, not charts
Output
Actions + priorities
Revenue
£10,180
Top Sales Source
Instagram Ads (62%)
What's working? Your Instagram ads are currently bringing in the majority of your sales. People are clicking through and reaching your product pages, which shows the ads are attracting the right attention.
What isn't performing? Your website conversion rate is 1.1%, which is lower than the typical ecommerce range of 2–3%. Most visitors browse products but leave without purchasing, meaning you are paying for traffic that isn’t converting into sales.
Why? People click your ads expecting to quickly see why the socks are better. When they land on the product page, the benefits aren’t explained clearly. Instead, they mostly see photos and have to work to figure out what makes the product different, because of this many visitors will leave before buying.
What to do next? Make the product page clearly explain why the socks are better as soon as someone lands on it.
Add:
• A short headline explaining the main benefit of the socks
• 3–4 bullet points explaining what makes them better than normal socks
• A simple comparison showing why runners should choose these instead
Expected result: More visitors will understand the value of the product and more of them will buy.
Built for busy teams who need decisions, not charts.
If any of this sounds familiar, ITK is likely a fit.
You’ve got dashboards everywhere
GA4, Shopify, Meta, HubSpot… and still no clear next move.
You need the “why” and the “what next”
Numbers alone don’t help - you need actions you can implement.
Most businesses have the numbers. They don’t have clarity.
You’ve got analytics in 10 places - but decisions still feel like guesswork. ITK pulls the important bits together and tells you what’s actually happening.
- Which channels and campaigns drive leads and sales
- What changed this week/month and why
- Where people drop off before converting
- What to stop, what to keep, what to test next
ITK is a decision engine.
Not a dashboard tool. Not another spreadsheet. It produces short, actionable reports built for busy owners and teams.
Plain English
Clear explanations you can act on.
Recommendations
Every report includes what to do next.
Priorities
No overwhelm. Just the top actions.
How it works
Simple steps. Fast answers.
1
Connect your platforms
Link GA4, ads, Shopify, email, CRM (whatever you use).
2
Choose a question
Pick the report you want: “what’s working?”, “why sales dropped?”, “where are we leaking?”.
3
Get your report
Receive a ready to action report with findings + recommendations + next steps.
Designed around goals, not metrics.
You don’t need to know what KPIs to look at. You just choose the outcome you want.
Types of reports:
Generate the report you need, when you need it.
What’s working / what’s not
See your best channels, campaigns and pages plus what to stop wasting money on.
Generate report →Why performance changed
Traffic up but sales down? Leads dropped? ITK finds what changed and the likely cause.
Generate report →Conversion leaks
Find where people drop off (ads → site → checkout/enquiry) and what to fix first.
Generate report →Campaign / content winners
Identify which ads, emails or content pieces drive results - and what to repeat.
Generate report →Marketing → Sales impact
Connect marketing activity to sales so you can invest where it actually pays back.
Generate report →Weekly action plan
A quick weekly plan: what to keep, cut and test next - based on real performance.
Generate report →Each report is short, practical and written for action - not analysis.
Pricing (£)
Choose a plan and get started.
Free
Try it out
STARTS AT
£0
per month / user
- Connect 1 platform (e.g. your website, shop)
- Create 1 report per month
- Marketing or sales reports
- Traffic and results from a single source
- Plain-English summary
- Simple next steps
- Best for getting a feel for your numbers.
Starter
Understand what’s working
STARTS AT
£79
per month
- Connect multiple marketing OR sales platforms (e.g. ads, website, shop)
- Create up to 3 reports per month
- Create focused reports on campaigns, traffic sources and leads or sales
- Clear insights and recommendations
- Specific actions to improve results
- Best for businesses actively running marketing or sales activity.
30 days free trial
Plus
Compare and improve performance
STARTS AT
£149
per month
- Everything in Starter
- Compare one campaign vs another
- Compare one channel vs another
- Before vs after a change
- See what’s performing better and why
- Specific actions to improve results
- Best for businesses optimising what they already run.
Pro
See what drives results end-to-end
STARTS AT
£249
per month
- Everything in Plus
- Reports that follow performance from marketing → website → leads/sales
- See which campaigns and channels led to enquiries or purchases
- Drove sales for specific products or offers
- Identify where people drop off before converting
- Clear, prioritised actions
- Best for businesses that want to understand the full journey.
Example output (what “plain-English” looks like)
These are the kinds of actions your report will include — prioritised by impact.
Insight → Action
Meta leads are up, sales aren’t. 54% drop-off occurs after the quote form.
- Reduce form fields from 9 → 5
- Add trust blocks + delivery/returns clarity
- Run one A/B test on offer headline
Insight → Action
Email drives 22% of revenue but key flows are missing.
- Add abandoned checkout flow (3 emails)
- Add post-purchase cross-sell (day 7)
- Segment by first-time vs returning customers
Insight → Action
Attribution is unreliable due to tracking gaps.
- Audit GA4 events (purchase, add_to_cart, begin_checkout)
- Fix consent mode configuration
- Validate with test orders + debugging view
Insight → Action
Paid search spends efficiently but landing pages leak conversions.
- Improve mobile speed (LCP under 2.5s)
- Add pricing clarity above the fold
- Replace generic CTA with outcome-based CTA
FAQ
Real questions. Straight answers.
Is this just a dashboard?
No. ITK produces written reports with findings, recommendations and prioritised next steps. Going beyond standard dashboards that don’t tell you what to do.
How long does setup take?
Most connections take minutes. You can generate your first report straight away.
Do I need to know what KPIs to track?
No. You choose the report based on what you want to improve. ITK handles the analysis and explains it clearly.
Can I cancel anytime?
Yes - cancel whenever. No long contracts.
Ready for clarity?
Book a quick fit check or apply as a partner. Either way, you’ll leave with next steps.