CUSTOMER

CUSTOMER

What We Connect To

We pull in customer data from multiple platforms to create a unified customer view.

CRM & Customer Databases

  • Salesforce, HubSpot, Zoho CRM, Pipedrive, Microsoft Dynamics 365, SugarCRM

Customer Support & Feedback

  • Zendesk, Freshdesk
  • Trustpilot, Feefo, Google Reviews

Ecommerce & Purchase Data

  • Shopify, WooCommerce, Magento, BigCommerce
  • Stripe, PayPal, Klarna, Square

By combining these sources, we create a complete picture of your customers from acquisition to loyalty.

How It Works

  1. Scoping Session – We define your customer goals (retention, churn reduction, personalisation).
  2. Custom Question Suite – We identify key customer metrics based on your business.
  3. Data Connection – We integrate and clean data across platforms.
  4. Dashboard Creation – We provide interactive dashboards to track customer behavior.
  5. AI-Powered Insights – We highlight opportunities for retention, upselling and engagement.
  6. Ongoing Reporting – Receive weekly, fortnightly, or monthly reports.

Key Customer KPIs We Track

Customer Acquisition & Demographics

  • Customer acquisition cost (CAC), customer lifetime value (CLV)
  • Customer segmentation (demographics, behavior, preferences)
  • Source of acquisition (organic, paid, referral, social)

Purchase Behavior & Loyalty

  • Average order value (AOV), repeat purchase rate
  • Churn rate, customer retention rate
  • Upsell/cross-sell success rate

Customer Engagement & Satisfaction

  • Net promoter score (NPS), customer satisfaction score (CSAT)
  • Support ticket resolution time, response time
  • Review sentiment analysis (positive vs. negative feedback)

These KPIs help improve retention, personalize marketing, and boost lifetime value.

Why This Matters

  • Problem: High customer churn
  • Solution: We track key retention metrics to reduce churn

  • Problem: Lack of customer segmentation
  • Solution: Data-driven segmentation enables better personalisation

  • Problem: Customer complaints aren’t addressed effectively
  • Solution: We analyze support interactions to improve response times

  • Problem: No clear customer lifetime value (CLV) strategy
  • Solution: We identify upsell and retention opportunities

With our customer data analysis, you can build stronger relationships and increase profitability.

Would your business benefit from this? Click here and book a free consultation today.