What We Connect To
We integrate with a vast range of marketing platforms to ensure you get a full view of your marketing performance.
Social Media Analytics
- Facebook Insights, Instagram Insights, LinkedIn Analytics, Twitter/X Analytics, TikTok Analytics, YouTube Studio
- Sprout Social, Hootsuite, Buffer
SEO & Search Performance
- Google Search Console, SEMrush
Email Marketing
- Mailchimp, ActiveCampaign, HubSpot, Marketo
PPC & Advertising Data
- Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads, Twitter Ads, YouTube Ads
- Microsoft Ads (Bing), Snapchat Ads, Amazon Ads, Pinterest Ads
Website Analytics
- Google Analytics (GA4)
By pulling all these data sources together, we help you see the bigger picture - what’s working, what’s not and give you next step solutions on where to improve.
How It Works
We don’t just provide data - we build a story tailored to your business.
- Scoping Session – We start with a deep dive into your business, marketing goals, pain points and success metrics.
- Custom Question Suite – We ask targeted questions to define the right KPIs to track, ensuring data is aligned with your business objectives.
- Data Connection – We integrate your platforms using a variety of different software.
- Dashboard Creation – We build custom, interactive dashboards tailored to your KPIs and marketing objectives.
- AI-Powered Insights – Our system generates clear, strategic recommendations so you know what actions to take.
- Ongoing Reporting – We deliver monthly, fortnightly or weekly reports, depending on your subscription level.
Everything is designed to be simple, actionable and tailored to your business needs.
Key Marketing KPIs We Track
Social Media Performance
- Engagement rate, follower growth, reach, impressions
- Click-through rate (CTR), shares, comments, saves
- Audience demographics and behavior
Email Campaign Success
- Open rate, click-through rate (CTR), bounce rate
- Best-performing content and post timing
- Revenue per email sent, conversion rate
- A/B testing results (subject lines, CTAs, design performance)
SEO & Organic Traffic
- Keyword rankings, organic traffic growth, backlink profile
- Click-through rate (CTR) from search results
- Page load speed and mobile performance
- Domain authority and competitor benchmarking
Paid Ad Performance
- Cost per click (CPC), cost per conversion, conversion rate
- Return on ad spend (ROAS), customer acquisition cost (CAC)
- Click-through rate (CTR), ad engagement rate
- Audience segmentation performance (age, location, interests)
Website Traffic & Behavior
- Total sessions, new vs. returning users, bounce rate
- Average session duration, pages per session
- Top-performing landing pages, exit pages and user flow
With access to these KPIs, you can go further than your basic insights and find out what is actually driving your businesses success.
Why This Matters
- Problem: Marketing feels like guesswork
- Solution: Data-driven insights tell you exactly what’s working
Many businesses struggle to determine which marketing efforts drive real results. We provide clear insights that show where to invest more and where to cut back. - Problem: Wasted budget on underperforming campaigns
- Solution: Optimize ad spend and increase ROI
Without the right analysis, businesses waste money on ineffective ads and strategies. We help you allocate budget where it generates the highest return. - Problem: Disconnected data across multiple platforms
- Solution: A unified dashboard and insights that brings everything together
Jumping between different analytics tools is time-consuming and confusing. Our dashboards centralise your marketing data in one place. - Problem: No clear strategy for growth
- Solution: AI-powered recommendations for your next steps
Data is only useful if it leads to action. Our insights highlight the best opportunities to improve conversions, reach and engagement.
We simplify data so that you don’t have to be a technical expert to understand it. Our goal is to enable your business to grow with clear, affordable and actionable insights.
Would your business benefit from this? Click here and book a free consultation today.