ITK leads with reporting questions rather than generic dashboard promises. Pick the report journey that fits the commercial conversation you need to have next.
These are the reporting questions the product can credibly lead with today. They are reused across the homepage, reports page, and signup intent flow.
See where spend, traffic, and revenue are compounding and where the account is underperforming.
Good for routine client reviews when you need a fast picture of strong channels, weak spots, and the next action to take.
Compare periods, campaigns, and platform shifts so you can explain the reason behind movement.
Useful after launches, budget changes, site updates, or sudden swings in lead or sales quality.
Spot where clicks, visits, and commerce outcomes disconnect before the client spends more budget.
This helps prioritise landing page fixes, offer issues, or weaker channel mixes before the next reporting cycle.
Identify high-performing campaigns, creative themes, and offers with enough context to repeat the win.
Useful when you need a client-ready answer on which campaigns deserve more budget and which should be cut back.
Tie marketing delivery back to store outcomes so clients can see commercial impact rather than isolated channel metrics.
Best for ecommerce and lead-generation reviews where the client wants a clearer line between activity and results.
Condense the reporting picture into a focused list of actions for the next reporting cycle.
Useful for teams that need reporting to end in decisions, not just charts and commentary.